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Connected people. Interactions between employees and working groups. Networking communication. Decentralized hierarchical system of company. Partnerships, business connections. Organization concept

Understanding Social Media Intelligence: From Tools, Applications and Best Practices

How can organisations effectively harness social media intelligence? This guide breaks down key tools, data types, and AI applications while offering actionable best practices. Learn how EDHEC’s Online MSc in Strategic Marketing prepares professionals to lead in this rapidly evolving space.

financial management

Navigating Financial Management: A Guide to Strategies, Careers, and Core Principles

Financial management plays a vital role in driving business success through strategic planning, risk control, and informed decision-making. This comprehensive guide explores core principles, effective strategies, and key distinctions in the field, while offering practical tips and career insights. Whether you're a student or a seasoned professional, discover how EDHEC’s Online MSc in Financial Management equips you with the tools to thrive in today’s complex financial landscape.

omnichannel strategy

How to Create an Effective Omnichannel Strategy

Omnichannel strategies are now essential for brands seeking to meet customer expectations across digital and physical touchpoints. This article explores what makes an effective omnichannel approach, including key differences from multichannel, the 4 Cs framework, practical steps, best practices, and common challenges. Learn how EDHEC’s MSc in Strategic Marketing can support marketers in leading omnichannel innovation and creating strategies that resonate across every customer journey.

Silhouette of a human head and stickers with drawn electric lamp

Understanding Consumer Psychology: Theories, Applications, and Career Opportunities

Consumer psychology is key to understanding why people buy and how to influence their decisions. This article explores the foundations, real-world applications, emerging trends, and career opportunities in consumer psychology. Whether you're looking to improve campaign performance, refine pricing strategies or pursue a role in research or consultancy, this guide offers actionable insights. Learn how EDHEC’s Online MSc in Strategic Marketing can help you build customer-centric strategies and better understand consumer behaviour.

Crop hand drawing digital marketing plan

Digital Marketing Strategy Course: Build In-Demand Skills for Business Growth

Digital marketing is essential in today’s business world, requiring professionals to master a wide range of tools, platforms, and strategic thinking. This article explores what a digital marketing strategy course involves, the fundamentals it covers, training options for every level, and how to select the right course for your goals. Whether you’re looking for a short certification or an advanced degree, discover how EDHEC’s Online Master of Science in Strategic Marketing can equip you with the knowledge and credentials to thrive in the digital age.

sustainable innovation

Driving Sustainable Innovation: A Practical Guide for Businesses

Sustainable innovation is transforming business as companies seek solutions that deliver both economic success and environmental responsibility. This article explores how organisations can embed sustainability into innovation, from practical strategies to global examples and career pathways. It also highlights how EDHEC’s Online MBA prepares professionals to lead these efforts through flexible learning, real-world application, and international collaboration.